McCARTHY, E. J. <br/><br/>
Basic Marketing:  A  Managerial  Approach 

 - 9th Ed. 
 - Homewood,  Richard D. Irwin,  1987. 
 - xviii, 749p.: Ill.; figures & pictures.  Glossary  24cm. 
<br/><br/><label>ISBN: </label>0-256-03649-7 
<br/><br/><label>Dewey Class. No.: </label>658.8  McC