00385 a2200133 450000500170000002000180001708200150003510000200005024500460007025000120011626000400012830000610016870000220022920250527103748.0 a0-256-03649-7 a658.8 McC aMcCARTHY, E. J. aBasic Marketing: A Managerial Approach a9th Ed. aHomewood,bRichard D. Irwin,c1987. axviii, 749p.: Ill.; figures & pictures.bGlossaryc24cm. aPERREAULT, W. D.