TY  - GEN
AU  - McCARTHY, E. J.
AU  - PERREAULT, W.  D.
TI  - Basic Marketing:  A  Managerial  Approach
SN  - 0-256-03649-7
U1  - 658.8  McC 
PY  - 1987///
CY  - Homewood
PB  - Richard D. Irwin
ER  -