PETER, J . P. <br/><br/>
A  Preface   to Marketing  Management 

 - 11th Ed. 
 - New York,  Mcgraw- Hill  Irwin,  2008. 
 - xiv, 252p.: Ill.; figures.  Bibliographical references & Index  25cm. 
<br/><br/><label>ISBN: </label>978-0-07-338096-4 
<br/><br/><label>Dewey Class. No.: </label>658.8  PET