TY  - GEN
AU  - PETER, J . P.
AU  - DONNELLY,  J.
TI  - A  Preface   to Marketing  Management
SN  - 978-0-07-338096-4
U1  - 658.8  PET 
PY  - 2008///
CY  - New York
PB  - Mcgraw- Hill  Irwin
ER  -