KOTLER, P. <br/><br/>
Principles Of Marketing 

 - 9th Ed. 
 - New Delhi,  Prentice-Hall of India,  2001. 
 - xxxi, 785p.: ill.; figure, picture, table.  Glossary, index.  27cm. 
<br/><br/><label>ISBN: </label>81-203-1839-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT