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  <titleInfo>
    <title>Introduction to Marketing Management: Text and Cases</title>
  </titleInfo>
  <name type="personal">
    <namePart>REWOLDT, S. H.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>SCOTT, J. D. &amp;  WARSHAW, M. R.</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">Homewood</placeTerm>
    </place>
    <publisher>Richard D. Irwin</publisher>
    <dateIssued>1981</dateIssued>
    <edition>4th Ed.</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xv, 874p.: ill.; figure,picture Index 24cm</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 REW</classification>
  <identifier type="isbn">0-256-025338-X</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250527124923.0</recordChangeDate>
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