PERREAULT, W. D <br/><br/>
Basic Marketing : A Marketing Strategy Planning Approach 

 - 17th Ed. 
 - Boston,  McGraw-Hill,  2009. 
 - xxxvii, 792p.: ill.; map, picture, table.  Glossary & Index.  28cm. 
<br/><br/><label>ISBN: </label>978-0-07-338105-3 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 PER