TY  - GEN
AU  - PERREAULT, W. D
AU  - CANNON, J. P. & McCARTHY, E. J.
TI  - Basic Marketing : A Marketing Strategy Planning Approach
SN  - 978-0-07-338105-3
U1  - LECT 658.8 PER 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill
ER  -