@book{2738,
	author = {PERREAULT, W. D. and McCARTHY, E. J. & MEREDITH, L. & RICKER, L.},
	title = {Basic Marketing : A Global-Managerial Approach.},
	publisher = {McGraw-Hill.},
	year = {2007.},
	address = {New York,},
	edition = {12th Ed}
}