PERREAULT, W. D. <br/><br/>
Basic Marketing : A Global-Managerial Approach. 

 - 12th Ed 
 - New York,  McGraw-Hill.  2007. 
 - xxv,630p.: ill.; picture  Glossary & Index  28cm. 
<br/><br/><label>ISBN: </label>978 0-07-097425-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER