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  <titleInfo>
    <title>Basic Marketing : A Global-Managerial Approach</title>
  </titleInfo>
  <name type="personal">
    <namePart>PERREAULT, W. D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>McCARTHY, E. J. &amp; MEREDITH, L. &amp; RICKER, L.</namePart>
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  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill.</publisher>
    <dateIssued>2007</dateIssued>
    <edition>12th Ed</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xxv,630p.: ill.; picture Glossary &amp; Index 28cm.</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 PER</classification>
  <identifier type="isbn">978 0-07-097425-8</identifier>
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    <recordChangeDate encoding="iso8601">20250527131653.0</recordChangeDate>
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