TY  - GEN
AU  - PERREAULT, W. D.
AU  - McCARTHY, E. J. & MEREDITH, L. & RICKER, L.
TI  - Basic Marketing : A Global-Managerial Approach
SN  - 978 0-07-097425-8
U1  - 658.8 PER 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill.
ER  -