KOTLER, P. <br/><br/>
Marketing Management 

 - 14th Ed. 
 - Boston,  Pearson,  2013. 
 - 679p.: ill.; figure, picture, table.  Glossary, index.  29cm. 
<br/><br/><label>ISBN: </label>978-0-273-77983-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT