PERREAULT, W. D. <br/><br/>
Basic Marketing : A Global-Managerial Approch. 

 - 25th Ed 
 - New York,  McGraw-Hill,  2005. 
 - xli, 837p.: picture  Glossary & Index  28cm. 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER