TY  - GEN
AU  - PERREAULT, W. D.
AU  - McCARTHY, E. J.
TI  - Basic Marketing : A Global-Managerial Approch
SN  - 0-07-252523-1
U1  - 658.8 PER 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
ER  -