McCARTHY, E. J. <br/><br/>
Essentials of  Marketing. 

 - Homewood,  Richard D. Irwin,  1983. 
 - xv, 542p.: ill.; figure, picture, table  Index  24cm 
<br/><br/><label>ISBN: </label>0-256-02941-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 McC