TY  - GEN
AU  - McCARTHY, E. J.
AU  - SHAPIRO, S. J.
TI  - Essentials of  Marketing
SN  - 0-256-02941-5
U1  - 658.8 McC 
PY  - 1983///
CY  - Homewood
PB  - Richard D. Irwin
ER  -