KOTLER, P. <br/><br/>
Marketing Management. 

 - 10th Ed 
 - New Delhi,  Prentice-Hall,  2001. 
 - xxxi, 850p.: ill.; figure, picture, table  Index  26cm. 
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT