McDonald, M. <br/><br/>
Marketing : A Complete Guide. 

 - New York,  Palgrave Macmillan,  2003. 
 - xxv, 556p.: ill.; figure, table  Index  23cm. 
<br/><br/><label>ISBN: </label>0-333-99436-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 McD