MERCER, D. <br/><br/>
Marketing Strategy.: the Challenge of the External Environment. 

 - London,  Sage,  1998. 
 - vii, 325p.: ill.; figure, table  Index  25cm 
<br/><br/><label>ISBN: </label>0 7619 5875 2 
<br/><br/><label>Dewey Class. No.: </label>658.8 MER