Destination Branding : Creating the Unique Destination Proposition. 

 - 2rd Ed 
 - London,  Elsevier,  2004. 
 - xx, 341p.: ill.; figure, picture, table  Index  24cm. 
<br/><br/><label>ISBN: </label>0 7506 5969 6 
<br/><br/><label>Dewey Class. No.: </label>LECT 380 MOR