STANTON, W. J. <br/><br/>
Fundamentals of Marketing 

 - 5th Ed.  
 - New York,   McGraw-Hill Book Company,   1981. 
 - xxvii, 687p. ill, picture, table  Glossary, index   26cm. 
<br/><br/><label>ISBN: </label>0-07-061015-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 STA