TY  - GEN
AU  - STANTON, W. J.
AU  - ETZEL, M. J. & WALKER, B. J. 
TI  - Fundamentals of Marketing
SN  - 0-07-061015-0
U1  - 658.8 STA 
PY  - 1981///
CY  - New York, 
PB  - McGraw-Hill Book Company, 
ER  -