@book{3119,
	author = {McGUIGAN, J . R . and MOYER, R . C .   &  HARRIS, F . H .deB},
	title = {Managerial Economics : Applications, Strategy, and  Tactics},
	publisher = {Thomson South- West,},
	year = {2005.},
	address = {Australia,},
	edition = {10th Ed.,}
}