@book{312,
	author = {CHURCHILL, G. A. and FORD, N. M.; WALKER, O. C.; JONHSTON, M. W. & TANNER, J. F.},
	title = {Sales Force Management},
	publisher = {McGraw-Hill,},
	year = {2000.},
	address = {Boston,},
	edition = {6th Ed.}
}