TY  - GEN
AU  - GOOLD, M. 
AU  - CAMPBELL, A. &  ALEXANDER,  M.
TI  - Corporate- Level  Strategy :  Greeting Value  in  the Multibusiness  Company
SN  - 0-471-04716-3
U1  - TEA LECT 658.046  GOO 
PY  - 1994///
CY  - New York
PB  - John Wiley &son, Inc
ER  -