CRAVENS, D. W.  <br/><br/>
Strategic marketing 

 - 8th Ed.  
 - New Delhi,   Tata McGraw hill education private Ltd.,   2006.  
 - xvii, 726p.: ill.; chart, figure, graph, map, picture, table.   Index,   26cm. 
<br/><br/><label>ISBN: </label>978-0-07-068260-3 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 CRA