TY  - GEN
AU  - CRAVENS, D. W. 
AU  - PIERCY, N. F. 
TI  - Strategic marketing
SN  - 978-0-07-068260-3
U1  - LECT 658.8 CRA 
PY  - 2006///.
CY  - New Delhi, 
PB  - Tata McGraw hill education private Ltd., 
ER  -