MARCONI, J.  <br/><br/>
The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand 

 - Chicago,   NTC Business Books,   2000.  
 - xv, 247p.: ill.; picture,   Bibliography, reference & index  23cm.  
<br/><br/><label>ISBN: </label>0-8442-2257-7 
<br/><br/><label>Dewey Class. No.: </label>658.827 MAR