00381    a2200109   450000500170000002000180001708200160003510000170005124500870006826000440015530000720019920250630090705.0  a0-8442-2257-7  a658.827 MAR  aMARCONI, J.   aThe Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand  aChicago, bNTC Business Books, c2000.   axv, 247p.: ill.; picture, bBibliography, reference & indexc23cm.