TY  - GEN
AU  - MARCONI, J. 
TI  - The Brand Marketing Book: Creating, Managing and Extending the Value of Your Brand
SN  - 0-8442-2257-7
U1  - 658.827 MAR 
PY  - 2000///.
CY  - Chicago, 
PB  - NTC Business Books, 
ER  -