MOELLER, L. H.  <br/><br/>
The four pillars of Profit-driven marketing: How to maximize creativity, Accountability, and ROI  

 - New York,   McGraw-Hill,   2009. 
 - vii, 232p.: ill.; figure, graph, table.   Index,   23cm.  
<br/><br/><label>ISBN: </label>978-0-07-161505-1 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 MOE