KOTLER, P. <br/><br/>
Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know. 

 - Canada,  John Wiley & Sons,  2003. 
 - xviii, 206p.: ill.;   Index  20cm. 
<br/><br/><label>ISBN: </label>0-471-26867-4 
<br/><br/><label>Dewey Class. No.: </label>TEA. LECT 658.8 KOT