@book{3376,
	author = {THOMPSON, A. A. and STRCKLAND, A. J. & GAMBLE, J. E.},
	title = {Crafting and Executive Strategy: The Quest for Competitive Advantage Concepts and Cases},
	publisher = {McGraw-Hill Irwin,},
	year = {2005.},
	address = {New York,},
	edition = {14th Ed.}
}