KOTLER, P. <br/><br/>
Principles of Marketing. 

 - 11th Ed 
 - Australia,  Prentice Hall,  2006. 
 - xx, 742p.: ill.; figure  References & Glossary & Index  28cm. 
<br/><br/><label>ISBN: </label>0-13-146918-5 
<br/><br/><label>Dewey Class. No.: </label>TEA. LECT 658.8 KOT