00405 a2200133 450000500170000002000180001708200150003510000200005024500660007025000120013626000360014830000550018470000320023920250630101641.0 a0-07-283087-5 a658.83 HAI aHAIR, JR. J. F. aMarketing Research: Within a Changing Information Environment a3rd Ed. aBoston, bMcGraw-Hill, c2006.  axxvii, 700p.: ill.; figure, tablebIndex, c26cm.  aBUSH, R. P. & ORTINAU, D. J