TY  - GEN
AU  - HOFFMAN,  K . D .
AU  - BATESON,  J .E . G .
TI  - Essentials of Services Marketing
SN  - 0-03-028892-4
U1  - T E A  LECT  658.8  HOF 
PY  - 2001///
CY  - Autralia
PB  - Thomson-Western
ER  -