MCDANIEL, C. <br/><br/>
Marketing Research Essentials. 

 - 4th Ed. 
 - United State of America,  John Wiley & Sons,  2004. 
 - xviii,420p.; ill.; figure, table, picture  Index & Glossary  27cm. 
<br/><br/><label>ISBN: </label>0-474-44845-1 
<br/><br/><label>Dewey Class. No.: </label>658.83 MCD