CHISNALL, P. M. <br/><br/>
Marketing Research: Analysis and Measurement. 

 - 2nd Ed. 
 - New York,  Mc Graw Hill,  1973. 
 - x, 379p.; ill.; figure, table  Index  23cm. 
<br/><br/><label>ISBN: </label>0-07-084559-X 
<br/><br/><label>Dewey Class. No.: </label>658.83 CHI