AAKER, D. A.  <br/><br/>
Marketing Research  

 - 6th Ed.  
 - New York   John Wiley & Sons Inc.   1998 
 - xvi, 776p. ill., table, figure  Glossary, index  26cm.  
<br/><br/><label>ISBN: </label>0-471-17069-0 
<br/><br/><label>Dewey Class. No.: </label>658.83 AAK