TY  - GEN
AU  - AAKER, D. A. 
AU  - KUMAR, V. &  DAY, G. S.
TI  - Marketing Research 
SN  - 0-471-17069-0
U1  - 658.83 AAK 
PY  - 1998///
CY  - New York 
PB  - John Wiley & Sons Inc. 
ER  -