KOTLER, P. <br/><br/>
Principles of marketing 

 - 12th Ed. 
 - New Jersey,   Pearson education,   2008. 
 - xxix, 597p.: ill.; figure, picture, table.   Glossary, index & references,  28cm.  
<br/><br/><label>ISBN: </label>0-13-712827-4 
<br/><br/><label>Dewey Class. No.: </label>LECT 658.8 KOT