@book{3703,
	author = {HEDING, T. and KNUDTZEN, C. F. & BJERRE,M.},
	title = {Brand  Management :  Mastering  Research,  Theory  and  Practice  },
	publisher = {Routledge,},
	year = {2020.},
	address = {New York,},
	edition = {3rd Ed.}
}