TY  - GEN
AU  - HEDING, T.
AU  - KNUDTZEN, C. F. & BJERRE,M.
TI  - Brand  Management :  Mastering  Research,  Theory  and  Practice  
SN  - 978-0-367-17258-9
U1  - 658.8 HED 
PY  - 2020///
CY  - New York
PB  - Routledge
ER  -