KUMAR,V. <br/><br/>
Essentials of Marketing Research 

 - 2nd Ed. 
 - New York  John Wiley & Sons,Ltd,  2002 
 - xix,553p.;ill,picture,table  Appendix & Index  26cm 
<br/><br/><label>ISBN: </label>0-471-41235-x 
<br/><br/><label>Dewey Class. No.: </label>658.8'3 KUM