TY  - GEN
AU  - KUMAR,V.
AU  - AAKER,D. & DAY,G.
TI  - Essentials of Marketing Research
SN  - 0-471-41235-x
U1  - 658.8'3 KUM 
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons,Ltd
ER  -