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  <titleInfo>
    <title>Digital Marketing: Strategy, Implementation and Practice</title>
  </titleInfo>
  <name type="personal">
    <namePart>CHAFFEY, D.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>CHADWICK, F. E.</namePart>
  </name>
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  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>Pearson</publisher>
    <dateIssued>2022</dateIssued>
    <edition>8th Ed</edition>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>xxv, 534p.: ill.; figure, picture, table Glossary &amp; References &amp; Index 26cm.</extent>
  </physicalDescription>
  <classification authority="ddc">658.8 CHAF</classification>
  <identifier type="isbn">978-1-292-40096-9</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20250611173306.0</recordChangeDate>
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