DWAYER, R. F <br/><br/>
Business Marketing: Connecting Strategy, Relationship, and Learning 

 - 3rd Ed 
 - Boston  McGraw-Hill Irwin  2006. 
 - xxix,683p.: ill.; charts,tables  Glossary and Charts  25 cm 
<br/><br/><label>ISBN: </label>978-0-07-286578-3 
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY