TY  - GEN
AU  - DWAYER, R. F
AU  - John F. Tanner
TI  - Business Marketing: Connecting Strategy, Relationship, and Learning
SN  - 978-0-07-286578-3
U1  - 658.8 DWY 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
ER  -